The NSW Government has streamlined the process for tourism businesses and councils to apply for visitor attraction signposting, creating more opportunities for the Goulburn electorate to showcase its destinations.
The centrepiece of the revamped Visitor Attraction Signposting Program is a new digital one-stop shop. A partnership between Destination NSW and Transport for NSW, the Visitor Attraction Signposting Program has been improved according to the guiding principles of the NSW Visitor Economy Strategy 2030 – putting the visitor first, leading with the State’s strengths, and accelerating digital innovation.
Member for Goulburn Wendy Tuckerman encouraged local stakeholders to review the new materials and consider opportunities to build the profile of the entire region’s attractions.
“The NSW Government’s Visitor Attraction Signposting Program is a fantastic way for us to highlight the unique assets on offer to visitors, giving them an even richer experience,” Mrs Tuckerman said.
Deputy Premier and Minister for Regional Transport and Roads Paul Toole said visibility was key to creating a seamless visitor experience in regional NSW.
“Once visitors arrive in a regional town, or even on their way there, they are much more likely to enjoy their experience if landmarks and attractions are located easily and safely,” Mr Toole said.
“These signs are about encouraging people off the highway to explore some of the best the bush has to offer.”
Minister for Tourism Stuart Ayres said the digitally enhanced and streamlined wayfinding program would enable the State’s tourism regions to offer a more enjoyable and hassle-free road trip experience.
“We know from our research just how valuable the white on brown signs on the State’s road system are for tourism businesses and councils, signposting the amazing landmarks, must-see attractions and visitor experiences that NSW has in abundance,” Mr Ayres said.
“The enhancements to the program are all about making it easier to do business with government – simplifying the process of applying for wayfinding signage and accelerating the decision-making process.”
A range of categories of attractions and tourism businesses are eligible for visitor signs including galleries, museums, national parks, Aboriginal cultural attractions, historic towns or properties, wineries and more.
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